KILROY wanted to raise awareness about their destinations in Africa. With AirFrance, they created a contest where the winner won trip for two to a destination of their choice in Africa. KILROY created a quiz about Africa for Facebook using our MillionMind QuizWidget product, including using media clips – film, music, and images. As much a 19% of all unique contestants were invited to the contest by the friends in challenges!
Produced for: KILROY travels
Period: October 2012
Acquisition frequency: 19%*
• Of all unique contestants, 19% were recruited through challenges to the contest