September 2013 - MillionMind - Quiz Communication


KILROY Travel markets Africa

KILROY wanted to raise awareness about their destinations in Africa. With AirFrance, they created a contest where the winner won trip for two to a destination of their choice in Africa. KILROY created a quiz about Africa for Facebook using our MillionMind QuizWidget product, including using media cl[...]

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European Cup in Quiz – Expressen/NE

Expressen, Sweden’s no. 2 evening newspaper (print and online), held their first quiz contest using our platform in the summer of 2009 in a collaboration that included our customer NE. The contest was marketed online and in print, with banners on the home page and print ads —including six full p[...]

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NE, Kunskapsjakten (Knowledge Hunt)

Nationalencyklopedin (NE) is Sweden’s traditional encyclopedia publisher with over SEK 100 million in sales. They came to us in 2009 looking for a way to spice their new online offering based on their core business with a new kind of quiz to drive traffic to and strengthen their brand. Using[...]

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Tidningskungens Christmas Campaign 2012

Tidningskungen, a publication subscription service (print and online) ran a Christmas campaign in 2012 to reach more readers and build their brand. The Norwegian firm Mediafy Magazine, which owns Tidningskungen in Norway, Finland and Sweden, did this creating an Advent calendar using our MillionMind[...]

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Eurovision Song Contest 2013 with Expressen

Sweden’s no. 2 evening newspaper (print and online) ran a huge quiz campaign related to the Eurovision Song Contest 2013 in Malmö, Sweden. They wanted to attract more followers on Facebook, sell tickets for the Song Contest, and create special activities for readers. Together, PR firm DET Sthlm a[...]

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Content Marketing in practice

Consumers long ago closed off the world of standard marketing. They change TV channels for commercials, they ignore ads in newspapers, and they have become skilled web surfers so the can take in the information they want without seeing or clicking the many ads. Smart marketers understand that stere[...]

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Se Rami Shaaban, Linda Bengtzing och Magnus Samuelsson göra upp i Bullseye!

I del 5 av TV-programmet Bullseye möts tre kända ansikten i kampen om att ta sig hela vägen in till Bullseye och 100 000 kr. Det är Plan Sveriges ambassadörer Rami Shaaban, Linda Bengtzing och Magnus Samuelsson som gör upp om vem som är bäst på frågesport. Vinnaren skänker dessutom hela s[...]

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Månadens Quiz – September

Varje månad har vi en egen tävling här på där alla är välkomna att tävla. Svara på allmänna frågor om marknadsföring men vi smyger också in frågor om oss. Så läs på innan du varar, annars kan det bli svårt. Månadens Quiz - September Svara på 5 frågor så snabbt o[...]

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